The Keeping place website

The Keeping Place is a GIS-based land management system for Traditional Owners. The company is a social enterprise, owned and controlled by Traditional Owner groups.

Storyflight was engaged to write copy for the new website and brochure. We wrote copy that celebrates the vision and capabilities of The Keeping Place, encouraging readers to join the community of users and owners.

Deliverables:

• Brand story

• Website copy

• Brochure copy

Questions asked:

• How do we balance cultural protocols and natural resource management?

• How do we make technical capabilities clear and relevant?

• How do we build trust and a sense of shared purpose?

Approach: authentic, expert, community-minded