Solar Schools key messaging and website

 
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Solar Schools is an exciting sustainability program delivered in schools. Storyflight was engaged to make the brand offering clear, supporting a strong call-to-action for teachers to get involved.

We wrote clear website copy, simplifying a complex product and building excitement about its potential.

Deliverables:

  • Brand messaging

  • Website copy

Questions asked:

• What does the target audience need to know about the program?

• What audience challenges and experiences are relevant?

• How can information be shared in a way that’s clear and easy to read?

Approach: energetic, optimistic, conversational