The Little Blue Book

Client: Fraser Coast Regional Council

Fraser Coast Regional Council and Queensland Health needed to positively address mental wellbeing challenges in the region. We were engaged to develop a 28-page print publication to support at-risk young people.

We gave a voice to the Gen Z reader, normalising lived experiences and sharing simple steps for mental wellbeing.

Deliverables:

• Concept planning and design vision

• Project management

• Research and copywriting

Questions asked:

• How do readers aged from 12 to 25 years engage with information?

• What tone of voice and design will resonate with the reader, rather than repel

• How can information be shared without overwhelming the reader?

Approach: approachable, reassuring, contemporary